Support from the car industry

The International Cycling Community of Practice unites civil servants to collaboratively strategize cycling infrastructure and advocate sustainable transportation. Sponsoring this community yields substantial advantages for your organization.

There are several compelling arguments for the car industry to sponsor the 'International Cycling Community of Practice':

  • Corporate Social Responsibility: Supporting the community can align with the corporate social responsibility goals of the car industry, by promoting sustainable transportation and reducing carbon emissions. This can demonstrate a commitment to sustainability and contribute to a positive brand image.

  • Business Opportunities: Sponsoring the community can lead to potential business opportunities for the car industry, by connecting them with civil servants who are responsible for cycling planning and infrastructure. This can lead to collaborations and partnerships in developing sustainable transportation solutions, such as electric cars, car-sharing programs, and other initiatives.

  • Reputation Management: The car industry has been criticized for contributing to environmental degradation and promoting car-centric transportation systems. By sponsoring the 'International Cycling Community of Practice', the car industry can demonstrate a commitment to promoting sustainable transportation options and addressing these criticisms.

  • Market Insights: Sponsoring the community can provide valuable market insights to the car industry, by connecting them with civil servants who are responsible for cycling planning and infrastructure. This can help the car industry better understand the needs and preferences of cyclists and develop products and services that meet those needs.

  • Advocacy: Supporting the community can contribute to advocacy efforts for cycling infrastructure and policies that benefit cyclists. This can help create a more supportive environment for cycling, which can lead to reduced congestion and improved air quality in cities, benefiting both cyclists and drivers.

Overall, sponsoring the 'International Cycling Community of Practice' can provide significant benefits for the car industry.